What AI engines need
For law firms, engines need practice-area pages, attorney bios, case-type explainers, review language, and jurisdiction cues. Generic SEO copy is not enough because AI recommendations compress the decision into a short answer. The page has to show who the business serves, which services are real, and why the local market should trust the claim.
- Law Firms pages should repeat service proof naturally across website copy, schema, reviews, and GBP.
- The strongest first fix is often personal injury, family law, immigration, business law, consultations, and client intake, because it gives answer engines specific language to quote.
- This hub prevents doorway sprawl by making every city page point back to one category authority page.