Google reduced FAQ rich results in 2023 and ended the feature in May 2026. Its FAQ documentation was removed in June 2026. An expandable FAQ result is therefore not a reason for a local business to add FAQPage markup today.
That does not make customer questions useless. A clear answer about service area, what a visit includes, or how a quote is prepared can help a visitor decide whether to contact you. It also gives search systems readable text about your actual service. Those are useful reasons to write an FAQ, even if no rich result or AI citation follows.
Start with real questions
Use questions from sales calls, emails, and customer conversations. For each one, answer directly, state conditions that matter, and link to the relevant service page. A renovation firm, for example, could explain which neighborhoods it serves and what information it needs before estimating a project. It should only publish a price range or timeline when it has current records to support it.
Keep the answer visible in the page's HTML and make the heading describe the question. There is no verified ideal answer length. Write enough to answer accurately, then stop. If the subject needs detail, link to a deeper guide rather than compressing away important conditions.
What structured data can and cannot do
Structured data should match what visitors can see. It can describe page content to search systems, but it does not create facts, force indexing, or secure a special AI placement. Google's AI features guidance says there is no special schema requirement for AI Overviews or AI Mode, and meeting technical requirements does not guarantee inclusion.
If your site already has valid FAQ markup that matches visible questions and answers, treat it as descriptive metadata. Do not sell it as a Google rich result or AI recommendation tactic. The time is better spent checking that the underlying answer is accurate and that the page can be crawled.
Measure the right outcome
Check whether the page is indexed, which relevant queries bring visits, and whether visitors use the next step. To assess AI mentions, define the actual questions, engine, date, region, repeat count, and keep the responses. A website score or the presence of FAQ markup cannot stand in for those observations.
For a broader website diagnosis, request the Free Report Preview. The separate AI Visibility check estimates website signals; it is not a measurement of citations across seven live engines.