LocalBusiness structured data can describe a real business in a machine-readable form. It cannot create a location, a reputation, or an AI recommendation. Google's LocalBusiness documentation lists the properties it requires for its supported local features and recommends using the most specific applicable subtype.
Check the identity first
Confirm the business name and the location details that are appropriate for the business. Google's documented required properties for this feature include name and address; other properties may be recommended, conditional, or applicable to particular business types. Do not use a fake street address to fill a field. If the business serves customers at their location, make the published service area and contact information accurate for visitors.
Next review the phone number, URL, opening hours, images, and external profiles if those fields are relevant. A sameAs link should point to a genuine profile of the same business. Adding more links or cities cannot make an unsupported service claim true.
Be careful with ratings and reviews
Do not copy a third-party star count into markup without checking Google's rules. The current LocalBusiness guide limits the aggregateRating recommendation to sites that capture reviews about other local businesses, with separate review snippet requirements. A business marking up its own testimonials should not expect a Google review-star display.
Publish and verify
The structured data must agree with the visible page. After publishing, inspect the page output and use Google's Rich Results Test for a currently supported feature. A valid test result does not guarantee that the page is indexed or displayed in a special way. Google also says its AI features need no special schema.
The Schema Generator can help draft a block, and the GEO Grader can flag site signals to review. Treat their output as a checklist, not evidence that an AI engine recognized or recommended the business.