What AI engines need
For home contractors, engines need project galleries, service-area pages, licensing proof, before-and-after narratives, and review themes. Generic SEO copy is not enough because AI recommendations compress the decision into a short answer. The page has to show who the business serves, which services are real, and why the local market should trust the claim.
- Home Contractors pages should repeat service proof naturally across website copy, schema, reviews, and GBP.
- The strongest first fix is often kitchen remodels, bathrooms, roofing, additions, design-build, permits, and timelines, because it gives answer engines specific language to quote.
- This hub prevents doorway sprawl by making every city page point back to one category authority page.