A report should help you decide what to do next. Start by checking its observation window and the exact website or property covered. Then separate three kinds of information: work completed on the site, search performance observed by a platform, and customer outcomes.
First, confirm the work and its scope
Look for the pages checked, issues found, fixes made, and the date of the check. A crawl is a snapshot of what a tool could fetch under its conditions; it is not proof that Google indexed the same page. A technical finding should link to the URL and explain what was verified after a fix.
RankingLocal's published $79/month Automated SEO scope is for one authorized WordPress site within monthly limits. It lists daily checks of critical signals, a weekly scheduled crawl, and a monthly report. It does not promise a weekly live-query report across AI engines.
Then read the observed search data
Search Console clicks, impressions, queries, and indexing are useful when the property, date range, search type, and filters are shown. Compare the same scope across periods and check sample sizes. A page returning HTTP 200 or appearing in a sitemap is not the same as being indexed or receiving visits.
Analytics can show visits and tracked actions, but a button click is not automatically a qualified lead. Ask how duplicate requests and missing attribution are handled before treating a chart as revenue evidence.
Keep AI observations separate
If a report says an AI product mentioned your business, it should show the exact prompt, engine or mode, date, region, repeat count, and saved response. A website-readiness score, schema check, or robots.txt rule cannot establish a recommendation rate. A single sampled answer cannot establish a trend.
When the sample is small, say so. Changes in prompts, locations, and model versions can change answers without any change to your site. Review repeated observations before attributing a movement to one fix.
Choose one next action
Pick the issue with the clearest supporting evidence and practical value. Record the change, verify that it was delivered, and compare the appropriate outcome over a stated window. If a result cannot yet be measured, mark it pending instead of assigning a success label.
You can start with the Free Report Preview for a private website diagnosis, or read the published service limits before discussing ongoing work.