A one-time website audit and a sampled AI answer are different records. The audit describes what a checker found on your site at a stated time. An AI answer describes how a particular product responded to a particular question under particular conditions. Neither has a universal 30-day expiry date.
Keep the original conditions
For a website issue, save the URL, observed response, date, and tool or browser used. If you change a robots.txt rule or a page, rerun that check and record whether the site now serves the intended result. A corrected page may still need time to be crawled and indexed; the website check itself cannot prove either event.
For an AI mention, keep the exact prompt, engine or product mode, date, region, number of repeated runs, and raw answers. A single run cannot establish a stable mention rate. If prompts or locations change, compare them as different samples rather than a clean before-and-after test.
Recheck when the decision needs it
After a site fix, check the changed URL immediately and then observe the relevant platform over an appropriate window. Before using an old screenshot in a sales claim, sample the same query again. If you publish a major new page or a provider changes its product, update the observation. The cadence should follow the business decision and the cost of checking, not an unsupported fixed rule.
RankingLocal's published $79/month SEO scope includes a weekly scheduled crawl and monthly report for one authorized WordPress website. That is a site maintenance rhythm, not a promise of weekly live-query testing across seven AI engines.
Read changes cautiously
If an answer differs, the reason is not automatically your latest SEO edit. Search indexes, product versions, prompts, location, and competing sources can all differ. Look for repeated evidence and relevant Search Console or lead data before assigning cause.
Use the AI Visibility check for a website-readiness estimate and the Free Report Preview for a broader private diagnosis. Neither is a substitute for a saved, defined AI-answer sample.