1 Your Business

2 GBP Completeness Checklist

Check every item that is true for your live profile. The point weights are our editorial checklist, not Google's ranking factors or a measured AI visibility score.

Your Fix List

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This checklist covers profile details only. The free report preview checks a public website separately and states which checks completed.

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What a Google Business Profile audit actually checks

A Google Business Profile (GBP) audit checks whether the information customers see is complete and accurate. Google recommends keeping your listing current for local Search and Maps. This free self-check covers eleven suggested details; its points are chosen by RankingLocal and do not measure search rankings:

What this check can and cannot tell you

Google says complete, accurate Business Profile information can help a business appear in relevant local Search and Maps results. Its local ranking guidance describes relevance, distance and prominence; it does not publish weights for this checklist. Google also recommends keeping Business Profile information up to date for its AI search features. This check cannot tell whether ChatGPT, Perplexity or Google actually recommends you; measure those results separately.

How to use this free GBP audit tool

Enter your business name and category above, then tick the details you can verify on your live profile. The tool returns a letter grade, our 0–100 checklist score, and suggestions — no signup or credit card. Re-run it after correcting details to see which checklist items changed. A higher self-reported score does not prove more traffic or AI citations. For a broader website check, use the free report preview.

Google Business Profile audit FAQ

What is a Google Business Profile audit?

It is a self-reported checklist of eleven profile details such as verification, categories, hours, contact information, services, photos and reviews. Its weighted score is our editorial aid, not Google's ranking score.

Is this GBP audit free?

Yes — completely free, with no signup and no credit card. You get a letter grade, a 0 to 100 score, and a prioritised fix list right on the page.

How often should I audit my Google Business Profile?

Review the listing whenever your hours, services, address or contact information change. A periodic check helps you catch outdated details; this tool does not measure the effect on rankings.

Does this score predict AI recommendations?

No. Google recommends accurate Business Profile details for local search, but this self-reported score does not test actual search results or whether any AI product cites your business.

What does a high GBP checklist score mean?

It means you checked most of our eleven suggested profile details. It is not a Google score, a ranking guarantee or evidence that a profile appears in AI answers.