1 Your Business

2 GBP Completeness Checklist

Check every item that's true for your live profile. Each item is weighted by how much it impacts AI visibility.

Your Fix List

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  • A rewritten business description
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  • A ready-to-post Google update
  • Q&A seeds to add today

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Want the full picture?

This audit covers GBP only. Our full AI Visibility scan checks 40+ factors across 7 AI engines including ChatGPT, Claude, and Perplexity.

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What a Google Business Profile audit actually checks

A Google Business Profile (GBP) audit is a structured review of how complete, consistent, and trustworthy your business listing looks — both to Google's local algorithm and to the AI engines that now summarise local recommendations. This free GBP audit scores ten completeness factors that move the needle:

Why your Google Business Profile affects AI recommendations

When someone asks ChatGPT, Perplexity, Google AI Overviews, or Gemini for "the best [your service] near me," those systems lean heavily on structured, verifiable local data — and your Google Business Profile is one of the most trusted sources of it. A thin or inconsistent profile gives the model little to work with; a complete, consistent one makes you the safe answer to recommend. That is why a GBP audit is no longer just classic local SEO — it is a prerequisite for AI visibility. The REAL Method treats this as the Recognize layer: can the engines confidently identify who you are and where you work?

How to use this free GBP audit tool

Enter your business name and category above, then tick each completeness factor you currently have in place. The tool returns a letter grade, a 0–100 GBP score, and a prioritised fix list — no signup, no credit card. Run it, fix the lowest-hanging items first (usually categories, services, and Q&A), then re-run it to confirm the score moved. For the full picture across all seven AI engines, follow up with the AI Visibility Foundation Check.

Google Business Profile audit FAQ

What is a Google Business Profile audit?

It is a structured check of how complete and consistent your Google Business Profile is across the factors that drive local ranking and AI recommendations — categories, NAP, hours, services, reviews, photos, Q&A, attributes, and freshness. This tool scores ten of them and tells you what to fix first.

Is this GBP audit free?

Yes — completely free, with no signup and no credit card. You get a letter grade, a 0 to 100 score, and a prioritised fix list right on the page.

How often should I audit my Google Business Profile?

Re-audit whenever you change categories, services, or hours, and at least once a quarter. Google and the AI engines both reward profiles that stay current, so a quarterly pass catches drift before it costs you visibility.

Does my Google Business Profile affect ChatGPT and Perplexity?

Yes. AI engines pull from structured, verifiable local sources when they recommend businesses, and your Google Business Profile is one of the strongest. An incomplete profile makes you easy to skip; a complete, consistent one makes you easy to cite.

What is a good GBP completeness score?

Aim for 90 or above. Most local businesses start well below that, usually because categories, services, or Q&A are left blank — all quick wins you can fix in an afternoon.