What to optimize
Start with accurate, readable service and location pages, relevant customer evidence, and clear contact information. Use structured data only when it matches visible facts.
The REAL Method is an editorial checklist for business facts, evidence, answers, and links. It is not a measurement of Claude or a vendor-specific formula.
- Record the exact prompt, date, answer, mention decision, and source link if present.
- Review crawler access and business facts as possible website issues, not proven causes of one answer.
- Compare like-for-like prompts over time before reporting a visibility trend.
Fast response workflow
When a Claude feature changes, check the provider's current documentation and repeat a small, dated query set. Update this guide only where the source or observed answers support a change.
Common questions
How does Claude evaluate local business evidence?
Claude's local recommendation criteria are not a public scoring formula. Clear, verifiable business facts help users and can be checked as website quality, but a live answer test is needed to report any mention or citation.
Can I optimize a page specifically for Claude?
Keep services, location, and evidence accurate and readable. Review current crawler guidance and test actual Claude answers; no single page edit or crawler setting assures inclusion.