The GEO Grader examines public website signals and applies RankingLocal's own rules. It can flag business details, page text, and technical conditions to investigate. The number it returns is a diagnostic estimate; Google and AI providers do not issue or endorse it.
What to inspect
Open the individual findings rather than treating the total as a grade. Check whether the page clearly says what the business does and where it serves. Confirm that relevant text is visible to visitors, important links work, and any structured data agrees with those facts. If a field is missing from the page, fix the source information before adding markup.
Google's LocalBusiness documentation distinguishes required from recommended properties and advises using the most specific applicable type. Its AI features guidance says there is no special schema needed for AI Overviews or AI Mode. Valid markup does not guarantee indexing or display.
What a higher score does not prove
A score change can show that the page now satisfies more of RankingLocal's rules. It cannot prove that a named crawler fetched it, a search engine indexed it, a model cited it, or a customer contacted the business. Those outcomes need separate evidence from platform reports, saved AI answers, and lead records.
If the grader flags structured data, compare the output with the visible page and use Google's Rich Results Test for the relevant supported feature. A green syntax result is a validation result, not a placement promise. If the grader flags access, use the Robots Check and inspect the page response as well.
The useful question after a scan is simple: which finding is real, which page should change, and how will we verify the change? Start there, then watch the appropriate search and business measures over time.